How to Write a Webflow Job Description That Attracts Top Talent
Struggling to find good Webflow talent? Learn how to write a Webflow job description that attracts skilled candidates — with a free template included.
· Flowroles
Here's a harsh truth: most Webflow job descriptions are terrible. They're either so vague that anyone could apply, or so technically demanding that they'd scare away the perfect candidate. The result? A flood of unqualified applicants and a trickle of great ones — or worse, no applications at all.
Writing a strong Webflow job description isn't just HR admin. It's the first real communication your company has with potential hires, and it signals everything about your professionalism, your expectations, and your culture. This guide walks you through exactly how to do it right — and gives you a template you can use immediately.
Why Most Webflow Job Posts Fail
Before we get into what to do, it helps to understand the common mistakes. Senior Webflow professionals — the ones you actually want — see dozens of job posts and have learned to filter quickly. Here's what sends them toward the "pass" pile:
What repels top candidates:
- "5 years Webflow experience required" (Webflow is 10 years old — absurd bar)
- Requires 15+ skills that span 5 different disciplines
- No salary range mentioned
- Vague deliverables like "help us with the website"
- "Rockstar," "ninja," or "guru" in the title
- Expects design, dev, SEO, copywriting, and marketing all in one
- No mention of the actual project or product
What attracts skilled candidates:
- Clear scope: how many pages, what CMS, what integrations
- Honest salary range listed upfront
- Specific deliverables and success criteria
- Information about the team and working style
- Realistic experience requirements (2–4 years is usually right)
- Link to an example of the kind of work expected
- Clear hiring process — no mystery steps
6 Steps to Writing a Great Webflow Job Description
1. Define what you actually need — before you write anything
Is this a full site build? Ongoing maintenance? A single landing page? Do you have a Figma design, or do you need the developer to also design? Do you need CMS setup, integrations, custom animations? Write down the specific outputs you expect before you start writing the job post. Vague inputs produce vague applications.
2. Write a title that's specific and searchable
Avoid "Web Developer" or "Creative Technologist." Use "Webflow Developer" or "Webflow Designer & Developer" — these are the actual search terms candidates use. If it's freelance, say "Freelance Webflow Developer." If it's full-time, say "Full-Time Webflow Developer." Specificity improves both discoverability and application quality.
3. Describe the project or role in concrete terms
Don't just list requirements — describe the actual work. "We're rebuilding our marketing site from scratch. It will have 10 pages, a blog CMS, integration with HubSpot, and scroll-triggered animations. We have a Figma design ready. We need someone to build it in Webflow and handle the initial SEO configuration." That tells a candidate exactly whether they're a fit.
4. Separate must-haves from nice-to-haves
List 4–6 genuine requirements (not aspirational ones), then a separate section for preferred skills. This helps candidates self-qualify. If you list 15 mandatory skills, you'll scare away strong candidates who have 12 of them and would be perfect for the role.
5. Always include a salary range
Job posts without salary ranges convert significantly worse with quality candidates. Experienced professionals don't apply to mystery salary posts — they assume the number is low. Be transparent. If it's freelance, give a project budget range or hourly rate you're targeting. This saves everyone time and signals respect.
6. Describe what a great application looks like
Tell candidates what to include: 2–3 live Webflow links, a note about their CMS experience, their availability, and how they'd approach a specific aspect of your project. This filters out templated applications and tells you quickly who actually read the post.
What to Pay: Salary Benchmarks for 2026
Being transparent about compensation isn't just good practice — it dramatically improves the quality of your applicant pool. Here's what the market looks like:
| Role Type | Range | What You Get |
|---|---|---|
| Junior Freelancer | $35–$60/hr | Template-based, limited complexity |
| Mid-Level Freelancer | $65–$110/hr | Custom builds, solid CMS, good integrations |
| Senior Freelancer | $110–$175/hr | Advanced motion, complex CMS, strategy |
| Full-Time (Junior) | $50,000–$70,000 | Entry-level, strong potential, needs guidance |
| Full-Time (Mid) | $70,000–$100,000 | Solid independent contributor |
| Full-Time (Senior) | $100,000–$140,000 | Lead-level, strategic, mentors others |
Pro tip: For freelance projects, it's often more effective to quote a project budget than an hourly rate. Something like "Budget: $8,000–$14,000 for the full build" lets candidates assess quickly whether the engagement makes sense for them — and signals that you've thought through scope.
Copy-Paste Job Description Template
Role Title: [Freelance / Full-Time] Webflow [Developer / Designer / Designer & Developer]
About the Project / Role: We're [describe your company in 1–2 sentences]. We're looking for a skilled Webflow professional to [build our new marketing site from scratch / redesign our existing site / provide ongoing Webflow support]. The project involves: [~X pages, blog CMS with X collections, integration with HubSpot/Mailchimp/etc., scroll animations, etc.]. We [have a complete Figma design ready / will need you to design in Webflow directly / have rough wireframes].
What You'll Do:
- Build and configure a Webflow site from [Figma design / brief]
- Set up CMS collections for [blog, team, case studies, etc.]
- Implement responsive layouts across desktop, tablet, and mobile
- Configure SEO metadata, Open Graph tags, and submit sitemap
- Integrate [HubSpot / Mailchimp / Calendly / other tools]
- Optimize site performance for Core Web Vitals
- Provide a brief training session so our team can manage content after launch
Required Skills:
- 2+ years of professional Webflow experience (please share read-only links)
- Strong understanding of responsive design and mobile-first development
- Experience structuring and managing Webflow CMS collections
- Ability to build clean, maintainable class structures
- Familiarity with basic SEO configuration in Webflow
Bonus Skills (Nice to Have):
- Custom JavaScript for enhanced interactions
- Experience with Memberstack, Finsweet, or other Webflow apps
- Figma proficiency for design feedback
- Webflow e-commerce experience
Compensation: Project budget: $X,000–$X,000 based on scope and experience — or — $X–$X/hr · Estimated X–X hours total
Timeline: Ideally starting [date/week], with a target launch date of [date].
How to Apply: Please send: 1) Links to 2–3 Webflow sites you've built (read-only or live); 2) A brief note on your experience with [CMS / animations / integrations]; 3) Your availability and rough timeline estimate; 4) Your rate or project quote.
After You Post: Evaluating Applicants
Once applications come in, review them with these questions in mind:
Do their Webflow examples show genuine complexity — or are they all clean-looking but simple brochure sites? Check the read-only view if they provide it: are class names logical? Is the CMS structured cleanly? Did they use a component-based approach?
Did they actually read your post? Candidates who address your specific project details in their application are demonstrably more thorough than those who send a template reply.
Do they ask smart questions? A candidate who asks about your content strategy, expected integrations, or design file format shows they understand what goes into a real project — not just the build.
Frequently Asked Questions
Should I give a test task before hiring a Webflow developer?
Yes — a short, paid test task is one of the best signals of a candidate's real capability. Ask them to build a specific component (a card grid, an interactive FAQ, a CMS-connected blog index) and evaluate their code quality, communication, and turnaround time. Pay them for the task — even $100–$200 — to attract serious candidates and signal respect for their time.
Where should I post a Webflow job listing?
Flowroles is purpose-built for Webflow roles and attracts candidates who are actively looking for Webflow-specific work. You can also post on Webflow's official job board, the Webflow community forum, LinkedIn, and relevant Slack communities. For freelancers, Contra and Toptal also have Webflow specialists. Avoid generic freelancing platforms if quality is your priority.
How long should the hiring process take?
For freelance projects: aim for 1–2 weeks from posting to hire. Review applications for 5–7 days, do brief calls with top 2–3 candidates, assign a small test task, then make a decision. For full-time roles: 3–4 weeks is reasonable — applications, screening calls, portfolio review, final interview, offer. Move quickly on strong candidates; the best Webflow professionals don't stay available long.
What should a Webflow portfolio include?
At minimum: 2–3 live Webflow sites they built (not just designed), ideally with Webflow read-only access. Bonus points if they explain their process — how they structured the CMS, what integrations they used, what challenges they solved. A Webflow developer who can articulate their decisions is usually a better hire than one who just shows screenshots.
