Theresa Smillie
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About
Senior Web Designer specializing in Webflow, CMS architecture, and scalable website systems. I build accessible marketing websites for franchise, enterprise, and multi-location brands, taking projects from Figma to launch or design to launch within webflow. I focus on strategy, user experience, maintainability, and efficient workflows with 25+ years branding & web design experience.
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Work Experience
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September 2022 – May 2026
Built reusable design systems, templates, and website frameworks that helped a 20+ person marketing department support hundreds of franchise, enterprise, and local-service websites more efficiently and consistently. Specialty of Custom Websites, CMS Architecture for Franchise Clients. • Standardized production workflows and reusable assets, reducing website build times by 50% while improving quality and delivery capacity. • Reduced annual operating costs by more than $200,000 through process improvements, systemization, and reusable production frameworks. • Built scalable CMS and content structures that simplified website management, improved maintainability, and supported long-term growth. • Collaborated with SEO specialists, content strategists, developers, and account managers to deliver websites aligned with business and marketing goals. • Mentored designers and offshore development teams, helping onboard new team members while establishing standards for design systems, accessibility, implementation, and production best practices. • Established shared workflows and standards that improved collaboration between U.S. -based and globally distributed team members.