Max Martinez
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Experience
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About
Digital Designer & Creative Lead with two decades of experience across brand, web, product, and development. I’ve led brand transformation during hypergrowth, designed and built end-to-end digital products, and worked across strategy, UX, identity, and implementation from early concept through launch. My strength is bridging strategy, design, and technology so teams can move faster without sacrificing clarity, craft, or technical depth. Best suited to senior design, creative leadership, and multidisciplinary product roles where brand, product, and technology need to move together.
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Work Experience
Previous roles and responsibilities.
August 2006 - Present
I partner with founders and teams to design and ship distinctive brands, websites, and digital products. My work often spans: I’m typically brought in when a company is launching something new, entering its next stage, refreshing a brand that no longer matches the business, or needs senior design capability without traditional agency layers. Selected clients include CoAd, Red Panda, Viritopia, Risk Ledger, Omnipresent (Acquired by Deel), Certipay (Acquired by Vensure), Teammates/Superduper (Acquired by Life360), XGEN AI (Acquired by Zoovu), MetaGravity, Found, Ed Farm, and X Co. • Developed brand strategy and identity systems that clarified client positioning and increased brand recognition • Led creative direction for multiple campaigns, delivering a cohesive visual language that supported product launches • Designed product interfaces and UI/UX experiences using Figma and user research, improving user satisfaction and conversion rates • Built marketing websites in Webflow that reduced development time and enhanced SEO performance • Implemented Webflow development workflows, enabling rapid site launches and easier client updates • Integrated AI-assisted tools into creative and product processes, accelerating concept generation and reducing design iteration cycles